AB ADVISORY
The Global Agency for Strategy and Brand Management in China
They Trusted Us
AB ADVISORY
The Strike Force of a Global Group
The Human Connection of an Independent Agency
We believe in excellence and how opportunities arise from daily dedication. When you meet AB ADVISORY, you are in direct contact with our CEO because your project deserves all the best work and communication. We discuss, we collaborate, we make your brand our own project to bring you the best return-on-investment in China.
AB ADVISORY was founded by Anaïs BOURNONVILLE 安英婵 to help brands around the world from the luxury, fashion, and lifestyle sector to grow their brand and build their success in China.
Our Services
We provide customized studies with all the latest data, insights, and interviews in China.
We create and manage your brand official accounts on Little Red Book, WeChat, Weibo, and more.
We organize your press campaign and influencers endorsement in the fastest economy in the world.
We introduce your brand to our premium network of distributors, retailers, and department stores.
Our Industries
We have over 5+ years of experience in creating, managing, and promoting all luxury, fashion, and lifestyle accounts on the Chinese ecosystem.
Arts & Culture
We help artists, galleries, museums, and cities to gain Chinese followers.
Cosmetics
We specialize in fragrance, makeup, skincare, and men cosmetics.
Fashion
We support large apparel brands and independent fashion designers.
Home Decoration
We have experience in homeware, home decoration, and furnitures.
Luxury
We have experience in the luxury industry, from Haute Couture to exceptional cars.
Jewelry
We work with jewelry and high jewelry brands along with accessories brands.
Sports
We focus on outdoor, yoga, meditation, and wellness in China.
Travel
We help hotels, restaurants, and tourism activities get Chinese clients.
Highly Motivated Team with Innovative Ideas
We love what we do and therefore come up with the best possible solutions to help you set and grow online and offline. We are your trusted partners for seamless customer experience in China.
AB ADVISORY
Our Latest Insights
Top Marketing Campaigns for Chinese New Year (2025)
The Chinese New Year is one of the most important celebrations in China. It includes a day for family reunion […]
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Top Guide for Home Decor Brands in China
China is a dynamic market for home decor and furniture consumption. The rising demand for home decor in China is […]
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“Skintellectuals”: The New Chinese Beauty Consumers
Skintellectuals is the new buzzword in China. It describes all the beauty consumers who learn about ingredients and routines. And […]
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We are different because we bring agility, flexibility, and synergy in the world of agencies in China. Together, we can transform your business expansion dreams into reality.