Data Analysis
Discover your local competition and capabilities through data analysis and exclusive data access to build your success in China
Our Data Analysis Services
1.
Identification
We start by a discovery meeting to understand your industry, brand, and landscape.
2.
Selection
We select the platforms, tools, and providers that could represent the best pool of data.
3.
Analysis
We analyze the marketing, sales, messages, and promotions to provide local knowledge.
4.
Report
We gather our complete review and key takeaways in a report for long-term competitive insights.
Market Share Analysis Service
A competitive landscape analysis is essential to understand your brand positioning in China. You will face Western brands with strong investment and Chinese brands with strong knowledge of the successful strategies that work. We provide market share analysis to enable you to understand who are the leaders in your industry in China.
Data Competition Benchmark Service
A competitive benchmark enables you to understand how your competitors market their brands in China. You can know their assortment, hero products, marketing messages, and marketing leverages. A review of their social media, offline distribution, and e-commerce stores will provide you with the local best practices.
Export Price Adjustment Service
A pricing strategy is not only about increasing your prices by a certain amount, it is about learning the customs, export taxes, and logistic fees surrounding your sales in China. We share our expertise in cross-border business and Europe-China export to enable your brand to have an accurate export price adjustment and maximize your profit.
Frequently Asked Questions on Data Analysis
What is the definition of data analysis?
Data analysis is the process to gather, clean, model, and export data to deliver useful information for decision making. A new business decision shall always be supported by data analysis to verify the strategy and forecasts.
What are the 5 steps of data analysis?
The 5 steps of data analysis are to identify the business challenges (1), to collect and store the data (2), to clean and prepare the data (3), to analyze the data (4), and finally to communicate and design the data (5). These 5 steps are essential to make the data analysis worthy.
What is an example of a data analysis?
For example, a company can review the sales data to know more about its average monthly sales and average consumer spending. On another hand, a Marketing Director car review the keywords data to know which keywords and topics are the most associated with the brand. Or a Product Manager can review the customer data to know the average return rate and main ranking of the product worldwide.
Let us together build a Lasting Success
We are different because we bring agility, flexibility, and synergy in the world of agencies in China. Together, we can transform your business expansion dreams into reality.