Strategy
Develop a true vision and define your competitive advantage in the world’s most competitive market with a crafted 360° marketing strategy
Our Strategy Services
1.
Identification
We start by a discovery meeting to understand your brand positioning and objectives in China.
2.
Analysis
We analyze the current market data, trends, consumer insights, and industry evolution.
3.
Customization
We build a customized strategy for your brand and products for a better entry or development.
4.
Action Plan
We craft a 360° marketing strategy from social media to public relations and sales.
Brand Introduction & Branding Service
Most Western brands don’t have a clear vision of their strategic plan to develop further and further on the Chinese market. Our strategy enables brands and companies to have a concrete vision of their brand in China. We create your Chinese name, brand image, brand resonance, and tone of voice in this new challenging market.
Product Launch Marketing Service
When you launch a new product, you need to ensure the “market fit”. The Chinese market is one of the most competitive in the world and you have to guarantee that your latest innovation will meet its audience in China. We build your key messages, channels, marketing activations, promotions, and sales.
Creative Marketing Campaign Service
If you need a strategy only for a specific campaign to push your exposure or your sales, it’s possible. A marketing strategy is essential to increase your brand relevance and engagement. We propose customized marketing campaigns with copywriting, design, channels (WeChat, Weibo, Xiaohongshu), and leverages (press, influencers, celebrities).
Frequently Asked Questions on Strategy
What is a marketing strategy?
A marketing strategy is the process to come up with a customized strategy for a specific business, industry or product to promote and sell it to a specific audience. It’s a plan to make your brand resonate on social media and sales channels for higher ROI.
Why is marketing strategy important?
Strategy is important for all businesses, no matter the size. Both small companies and large groups contact us to have a customized strategy for China. We always adapt our service to the current reality and investment capability of the company.
Can I do marketing strategy by myself in China?
It’s recommended to do strategy with a local partner instead of handling it by yourself. The Chinese market and the SEA region are very different from the Western markets and you need a reliable partner to have access to the latest up-to-date data, channels, and preferences. You can still implement the strategy by yourself afterwards.
Let us together build a Lasting Success
We are different because we bring agility, flexibility, and synergy in the world of agencies in China. Together, we can transform your business expansion dreams into reality.