RED Store
Grow your business with an official store on Little Red Book to increase your brand e-commerce presence and sales in China
AB ADVISORY is Xiaohongshu Official Partner
We have the authorization to open and run accounts and e-commerce stores for Brands on the app and we get exclusive access to the latest tools and features offered by the social commerce in mainland China.

Our RED Store E-Commerce Services
1.
RED Store Creation
We register, design, and launch your official store on RED.
2.
Cross-Border Solution
We provide an e-commerce solution to sell in China without a Chinese business license.
3.
Warehouse & Logistics
We arrange your local warehouse and cost-effective logistics.
4.
Product Pages Design
We craft unique designs for your store conversion and sales.
5.
Omni-Channel Marketing
We take care of all the 360° in app promotional marketing.
6.
RED Store Advertising
We increase your store traffic and pages exposure with customized RED targeted ads.
7.
In-Store Live Streaming
We organize sales live-streaming sessions with brands’ SA.
8.
Monthly Reports
We share all the backend data, key results, best sellers.
Our E-Commerce Solutions on Xiaohongshu (Little Red Book)

Little Red Book Store Opening Service
To launch your RED Store, you need to have an Official Account on Little Red Book. We can help you to create both your Account and your Store. We take care of the administrative process, setup your warehouse, organize your local logistics, design your store, and improve the UX/UI of your Chinese RED Store.
Contact us to register and launch your Official Online Store.

RED Store Management Service
A store on Little Red Book requires a Chinese customer service team. You will receive pre-sales and after-sales requests every day. Our dedicated e-commerce team will handle your store with daily management including answers, recommendations, sales support, and minor bug corrections. For a smooth sales funnel.

RED Store Omni-Channel Marketing
To improve your store conversion, you need to conduct omni-channel marketing on Little Red Book. We have 5+ years of experience in marketing, design, e-commerce activation, influencer promotion, and live streaming sessions. We combine our resources with thoughtful targeted RED advertising (products, references, keywords, etc.).
Frequently Asked Questions on Little Red Book
Is Little Red Book a social media and an e-commerce platform?
Yes, Little Red Book (or Xiaohongshu in Chinese) is a social media app like Instragram combining an e-commerce app. It enables brands to build a community and sell through cross-border for easier transactions. This e-commerce platform is leveraging the social buyer era.
What is the difference between Tmall and RED?
Tmall and RED are both e-commerce platforms but for different scales. Tmall requires a higher investment (about 200,000€ per year) than RED (about 15,000€ per year). It is recommended to start by RED before moving to Tmall, and not the contrary.
How to sell on Cross-Border E-Commerce?
To sell on cross-border e-commerce, you don’t need a Chinese business license. It means you can use your overseas business license, and overseas trademark, and arrange a warehouse and logistics partner in a free trade zone (FTZ).
Let us together build a Lasting Success
We are different because we bring agility, flexibility, and synergy in the world of agencies in China. Together, we can transform your business expansion dreams into reality.