About Us
An Inspiring Ecosystem
AB ADVISORY was born from the visionary spirit of Anaïs Bournonville, who harnessed her rich experience in consulting and operational marketing within the vibrant Chinese market. The heart of AB ADVISORY embodies a remarkable journey of integration, fueled by a diverse multicultural team dedicated to celebrating European heritage while skillfully localizing content. We recognized the potential to transform the agency landscape for China by creating a more dynamic and inspiring ecosystem for luxury, fashion, and lifestyle brands.
This is how AB ADVISORY was born.
The Global Agency for Strategy & Brand Development in China
Paris - Shanghai
We deliver a comprehensive 360° service that empowers luxury, fashion, and lifestyle brands to excel in the dynamic and rapidly evolving market of China. Our commitment to excellence and relationship building ensures that your brand connects seamlessly with our extensive local network, transforming your market entry into a remarkable success story. This is what luxury, fashion, and lifestyle brands seek when they partner with us.
We stand out because we bring agility, flexibility, and synergy to the agency landscape in China.
We unlock your full potential with a creative positioning and a strategic development.
Anaïs Bournonville
安英婵
After the creation of my consulting firm in 2017, I joined the small brand DAO and the luxury group LVMH. For Givenchy and Guerlain, I oversaw the International Operational Marketing and Travel Retail. Poached by the promising Chinese market, I then joined agencies, to consult and market small brands and large groups in China for 5+ years. This is when I decided to take the jump and create AB ADVISORY to build a more meaningful ecosystem and trustworthy communication for all luxury, fashion, and lifestyle brands that want to expand in China.
In 2022, I was awarded Top 10 Empowering Women Leaders by Industry Era. Since then, I continued to share my insights at conferences and interviews around the world with Vogue Business, Luxus Plus, Jing Daily, and more.
The Power to Thrive in China
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We are different because we bring agility, flexibility, and synergy in the world of agencies in China. Together, we can transform your business expansion dreams into reality.