Anaïs Bournonville, Author at AB ADVISORY

CELINE Pop-Up Store Brings the French Riviera to Shanghai

From April 13 to May 11, 2025, CELINE invites you to step into a Mediterranean dream with its newest slow […]

In China, perfume is one of the fastest growing segment today. With the rising middle class and the desire of

China is one of the fastest-growing fragrance markets in the world. While almost nobody was wearing perfume a few years

The Chinese New Year is one of the most important celebrations in China. It includes a day for family reunion

China is a dynamic market for home decor and furniture consumption. The rising demand for home decor in China is

Skintellectuals is the new buzzword in China. It describes all the beauty consumers who learn about ingredients and routines. And

This is the top first strategy for luxury and fashion brands entering the market. Between B2C and B2B, Western brands

Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong

In China, the most successful brands are often the ones you expect the least. Aside from the powerful brands of