Anaïs Bournonville, Author at AB ADVISORY

The Power of Trade Shows for Brands in China

In recent years, the question of whether trade shows remain relevant has become increasingly common. With digital platforms dominating consumer

Weibo remains one of the most influential social media platforms in China. With 587 million active users, it is a

On July 1st, Louis Vuitton officially launched its latest marketing campaign “The Spirit of Travel” taking place in the natural

From April 13 to May 11, 2025, CELINE invites you to step into a Mediterranean dream with its newest slow

In China, perfume is one of the fastest growing segment today. With the rising middle class and the desire of

China is one of the fastest-growing fragrance markets in the world. While almost nobody was wearing perfume a few years

The Chinese New Year is one of the most important celebrations in China. It includes a day for family reunion

China is a dynamic market for home decor and furniture consumption. The rising demand for home decor in China is

Skintellectuals is the new buzzword in China. It describes all the beauty consumers who learn about ingredients and routines. And