Consumers Insights

In China, perfume is one of the fastest growing segment today. With the rising middle class and the desire of […]

Skintellectuals is the new buzzword in China. It describes all the beauty consumers who learn about ingredients and routines. And

The biggest challenge for Western brands in China is to build a meaningful connection with their local audience. They may

The luxury and fashion industries are driven by sports and activities in China. Among the favorite sports of Chinese people,