Reports

China is one of the fastest-growing fragrance markets in the world. While almost nobody was wearing perfume a few years […]

China is a dynamic market for home decor and furniture consumption. The rising demand for home decor in China is

This is the top first strategy for luxury and fashion brands entering the market. Between B2C and B2B, Western brands

Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong

In China, the most successful brands are often the ones you expect the least. Aside from the powerful brands of

China is the leading market for cosmetics revenue. The cosmetics revenue will exceed $60.7 billion USD in 2023 and should

Sports and exercise have always played a big role in Chinese local life. And even more since Covid. All Chinese

Today, we’re heading to fashion brands thriving in China. With a forecasted annual revenue of $265 billion USD for the

Key Opinion Consumer is the magic word for marketing in China today. This is the latest form of influencer, but