China Insights | AB ADVISORY

Top Guide for Fashion Trends in China in 2024

From cleanfit to effortless comfort, the latest fashion trends of 2024 are reshaping the Chinese market. An ever-changing market, which […]

Single’s Day (Double 11) is the largest e-commerce shopping festival in China. In this guide, we decided to gather all

In China, the mid-autumn festival is one of the favorite moments of the year for family reunions. Chinese families gather

The luxury and fashion industries are driven by sports and activities in China. Among the favorite sports of Chinese people,

Xiaohongshu, also known as the “Little Red Book” or simply RED, is a groundbreaking application that combines elements of social

If you’ve been willing to advertise your brand in China, you may have heard of influencers on Xiaohongshu. Their content

Austin Li is the top influencer and live streamer with 76 million followers on Taobao in China. Also named ‘Lipstick

WeChat is the ‘everything app’ in China, used by more than 1.6 billion people every month. With this crazy data

A pink landslide is taking over Chinese social media, including Xiaohongshu. When you open the equivalent of Instagram in China,