Guide to Market and Sell a Tennis Brand in China
The luxury and fashion industries are driven by sports and activities in China. Among the favorite sports of Chinese people, […]
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Xiaohongshu: The Modern Dictionary for Everyday Needs
Xiaohongshu, also known as the “Little Red Book” or simply RED, is a groundbreaking application that combines elements of social
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Xiaohongshu Influencer: What Makes a Content Viral?
If you’ve been willing to advertise your brand in China, you may have heard of influencers on Xiaohongshu. Their content
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Why Influencer Austin Li got Personal Branding Crisis in China
Austin Li is the top influencer and live streamer with 76 million followers on Taobao in China. Also named ‘Lipstick
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Everything App: Why X by Elon Musk Can’t Compete Against WeChat?
WeChat is the ‘everything app’ in China, used by more than 1.6 billion people every month. With this crazy data
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How Valentino and Venchi Localized their Marketing in China
A pink landslide is taking over Chinese social media, including Xiaohongshu. When you open the equivalent of Instagram in China,
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How Fila Outperforms in China with Anta’s Strategic Roadmap
Today, when you walk in the Chinese streets of Shanghai or Beijing, you can’t miss the impressive stores of Fila.
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Guide on The Psychology of Chinese Consumers on Influencer Marketing
.In recent years, the Chinese social media landscape has witnessed a remarkable trend in popularity, with platforms such as Weibo,
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