How to Do B2B Marketing in China Step-by-Step
This is the top first strategy for luxury and fashion brands entering the market. Between B2C and B2B, Western brands […]
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How to Optimize your Brand Reputation in China with Zhihu Marketing
Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong
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Niche Brands Strategies Examples in China
In China, the most successful brands are often the ones you expect the least. Aside from the powerful brands of
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Top Guide for Beauty and Cosmetics Marketing in China
China is the leading market for cosmetics revenue. The cosmetics revenue will exceed $60.7 billion USD in 2023 and should
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The Sports Market and Trends in China
Sports and exercise have always played a big role in Chinese local life. And even more since Covid. All Chinese
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Top Guide for Fashion Brands Strategies in China
Today, we’re heading to fashion brands thriving in China. With a forecasted annual revenue of $265 billion USD for the
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7 Best Strategies for Cultural Relevance in China
The biggest challenge for Western brands in China is to build a meaningful connection with their local audience. They may
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3 Best Marketing Campaigns for Chinese New Year
The Chinese New Year is the most important celebration for Chinese people. On the 10th of February this year, families
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Key Opinion Consumer in China that Works Quickly
Key Opinion Consumer is the magic word for marketing in China today. This is the latest form of influencer, but
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